Growing up we all used to watch Axe deodorant ads on television. The premise of these ads was always the same, man sprays Axe, man sees woman, woman literally tries to rip his clothes off! If there was ever a reason to wear deodorant it was this. Now I used Axe for many years growing up and never had this happen to me. Suffice to say I was rather hurt. So are deodorant brands just really good at advertising or is smelling good really the way to a woman’s heart and perhaps her pants or is the truth somewhere in the middle?
Firstly, what we need to understand is that women and men at first glance notice different things in the opposite sex, for men it is the body shape of a woman/her looks (No prizes for guessing that) but for women they make their first impression of you based on the way you smell. A number of studies have shown that women are able to detect the biological compatibility of a man simply from signals in their smell.
How does this work? There are a number of theories on this. One of the major ones is that the pheromones in our sweat communicate interest with potential mates subconsciously. One test concluded that women could even smell sexual arousal in a man’s sweat. Disgusting? Yes, but it does prove that when you’re desperate to get laid women can subconsciously notice it in your sweat.
At the end of the day all said and done, smell is not going to be everything. It will however ensure that you get noticed by a girl and while some theories as mentioned above have said that women can smell how compatible they are with you (subconsciously), I feel based on asking a number of women that it is a combination of things, with smell being just as important as personality, style and grooming. What we conclude from all this is that women’s noses could very well be a deciding factor in the complex game called dating. So boys next time you go out don’t forget to shower and throw on a dab of aftershave! You can thank me later.
Featured image copyright of Old Spice
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